from Photographyblog.com

I’m honestly not sure what to make of this – seems like kind of a weird combination for a “cross-licensing” agreement. On the one hand, it will surely be good for Pentax to have a company with the weight of Microsoft backing it, but on the other hand I am leery of the direction MS might influence Pentax in. I fear that MS would push Pentax toward more flashy, mass-market, consumer-level electronics (aka toy cameras) and away from what I feel to be their greatest strength: Fantastic optics and well designed cameras.

I mean really – not to bash Microsoft, but how often do you hear the words “Microsoft” and “well-designed” in the same sentence. I cringe to think of the feature bloat :-)

Although to be fair, it is really to early for more than idle speculation. We’ll have to wait and see how this pans out.