http://www.photographyblog.com/index.php/weblog/comments/microsoft_and_hoya_pentax_join_forces/
I’m honestly not sure what to make of this - seems like kind of a weird combination for a “cross-licensing” agreement. On the one hand, it will surely be good for Pentax to have a company with the weight of Microsoft backing it, but on the other hand I am leery of the direction MS might influence Pentax in. I fear that MS would push Pentax toward more flashy, mass-market, consumer-level electronics (aka toy cameras) and away from what I feel to be their greatest strength: Fantastic optics and well designed cameras.
I mean really - not to bash Microsoft, but how often do you hear the words “Microsoft” and “well-designed” in the same sentence. I cringe to think of the feature bloat
Although to be fair, it is really to early for more than idle speculation. We’ll have to wait and see how this pans out.












