Unless you’ve been living under a rock in the photographic community, you are no doubt aware of Canon’s new camera offerings.  The 1ds III, Canon’s new flagship coming in to replace the venerable 1ds II.

 

On paper, the 1ds III is a very impressive offering, and the ‘spere has been abuzz with talk and speculation about its goodies.   However, something surprises me.  All the chatter seems to be about its high MP count, its ISO performance, its FPS etc… but most I feel are overlooking the main innovation, something almost, dare I say, *revolutionary*?

 

Wireless tethered shooting.  Or more specifically – wireless *live view* tethered shooting.

 

Now while this may seem like a mere footnote, buried amongst the laundry list of new features, consider this:

the 1dsII is by most account a studio camera.  The full frame, high MP sensor (and its considerable bulk!) make it the perfect camera for the studio professional doing commercial/fashion/whatever where utmost quality is paramount at the expense of weight and speed.  In this regard the Canon excels, even arguably moving into the territory of medium format.

 

Now tethered shooting is nothing new to the studio shooter.  Being able to see your shots immediately on a computer screen is fabulous.

But consider, in a studio environment – being able to *frame* your shot on a 17″, color calibrated, super high resolution screen.   The mind boggles… even better, your camera doesn’t even have to be plugged into the laptop to do this, giving you free range to move it around the studio.

 

Personally I see this as the most significant innovation of this camera – something that may well totally change the way that the studio professional works!

 

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